WhatsApp Business templates - pricing
What is a WhatsApp template?
For WhatsApp Business, WhatsApp has made it possible to send a message to a contact via WhatsApp Business. This requires explicit permission from the receiving contact to send a WhatsApp template message to.
One of the most important things is the 24-hour rule for WhatsApp Business. This means that as soon as a customer sends a WhatsApp message to the company, the company is given 24 hours to pick up and respond to this message (free). After the 24 hours have elapsed, a template message can be send to the customer which can respond to and the new 24-hour period begins to respond again without a template message.
Pricing Rules
- “Message Template” has the meaning detailed in our Documentation. “Templated Message” means a message sent using a Message Template, in compliance with our terms and policies.
- All prices are set forth in the List Price Schedule below and will apply to Templated Messages sent on or after the effective date indicated in the List Price Schedule.
- We will determine the price of a send Templated Message based upon the country code of the message recipient and the volume of Templated Messages delivered in a calendar month to a given country or region.
- The price charged for each send Templated Message will be the price effective at the time you send the Templated Message.
- If your customer initiates messaging with you, you will not be charged for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message, for which we will charge you as set forth in our rate card.
- Facebook has the right to update this rate card on a monthly basis, and changes will take effect the first day of the calendar month following such changes.
- Exclusions. The WhatsApp Business Solution may not be used to send messages to or from the following countries and regions: Crimea, Cuba, Iran, North Korea, and Syria.
Costs per send template message
WhatsApp uses different rates per template message for the recipient´s country-code.
ChatShipper is simplified the billing to just 10 regions / rates, to flatten rates to increments of € 0.01
Country | Region | Region price |
India | region 1 | € 0.01 |
North America* | region 1 | € 0.01 |
Colombia | region 1 | € 0.01 |
Turkey | region 1 | € 0.01 |
South Africa | region 2 | € 0.02 |
Israel | region 2 | € 0.02 |
United Arab Emirates | region 2 | € 0.02 |
Indonesia | region 2 | € 0.02 |
Pakistan | region 2 | € 0.02 |
Saudi Arabia | region 2 | € 0.02 |
Mexico | region 2 | € 0.02 |
Nigeria | region 3 | € 0.03 |
Other* | region 3 | € 0.03 |
Spain | region 3 | € 0.03 |
United Kingdom | region 4 | € 0.04 |
Malaysia | region 4 | € 0.04 |
Argentina | region 4 | € 0.04 |
Italy | region 4 | € 0.04 |
Peru | region 4 | € 0.04 |
Brazil | region 4 | € 0.04 |
Russia | region 4 | € 0.04 |
Rest of Asia Pacific* | region 5 | € 0.05 |
Rest of Middle East* | region 5 | € 0.05 |
Rest of Latin America* | region 5 | € 0.05 |
Rest of Africa* | region 5 | € 0.05 |
Chile | region 5 | € 0.05 |
Rest of Central & Eastern Europe* | region 6 | € 0.06 |
Egypt | region 6 | € 0.06 |
Rest of Western Europe* | region 7 | € 0.07 |
France | region 7 | € 0.07 |
Netherlands | region 7 | € 0.07 |
Germany | region 8 | € 0.08 |
*List of countries in a region
North America
Canada, United States
Rest of Africa
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia.
Rest of Asia Pacific
Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe
Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine.
Rest of Latin America
Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela.
Rest of Middle East
Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe
Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other
All other countries not listed in the above regions or specifically listed in the above tables