WhatsApp Business templates - pricing

Updated 3 weeks ago by Joost Rijlaarsdam

What is a WhatsApp template?

For WhatsApp Business, WhatsApp has made it possible to send a message to a contact via WhatsApp Business. This requires explicit permission from the receiving contact to send a WhatsApp template message to.

One of the most important things is the 24-hour rule for WhatsApp Business. This means that as soon as a customer sends a WhatsApp message to the company, the company is given 24 hours to pick up and respond to this message (free). After the 24 hours have elapsed, a template message can be send to the customer which can respond to and the new 24-hour period begins to respond again without a template message.

Pricing Rules

  • “Message Template” has the meaning detailed in our Documentation. “Templated Message” means a message sent using a Message Template, in compliance with our terms and policies.
  • All prices are set forth in the List Price Schedule below and will apply to Templated Messages sent on or after the effective date indicated in the List Price Schedule.
  • We will determine the price of a send Templated Message based upon the country code of the message recipient and the volume of Templated Messages delivered in a calendar month to a given country or region.
  • The price charged for each send Templated Message will be the price effective at the time you send the Templated Message.
  • If your customer initiates messaging with you, you will not be charged for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message, for which we will charge you as set forth in our rate card.
  • Facebook has the right to update this rate card on a monthly basis, and changes will take effect the first day of the calendar month following such changes.
  • Exclusions. The WhatsApp Business Solution may not be used to send messages to or from the following countries and regions: Crimea, Cuba, Iran, North Korea, and Syria.

Costs per send template message

WhatsApp uses different rates per template message for the recipient´s country-code.





































Saudi Arabia


South Africa






United Arab Emirates


United Kingdom


North America


Rest of Africa


Rest of Asia Pacific


Rest of Central & Eastern Europe


Rest of Latin America


Rest of Middle East


Rest of Western Europe




*List of countries in a region

North America

Canada, United States

Rest of Africa

Algeria, Angola,Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

Rest of Asia Pacific

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

Rest of Central & Eastern Europe

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

Rest of Latin America

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

Rest of Middle East

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

Rest of Western Europe

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland


All other countries not listed in the above regions or specifically listed in the above tables

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